Industry solutions
Retail & Promotional Labels
Retail runs on short-lived labels with hard deadlines: price marks, percent-off flashes, seasonal campaign stickers, coupons, and shelf labeling that has to hit every store on the same day. GL Labels produces promotional label programs with the adhesive engineering retail needs — labels that stick firmly for the campaign and peel cleanly after it.
Because campaigns are scheduled, so are we: production is planned to your launch calendar and shipped to stores or distribution centers on time.
Label applications
- Price marking and markdown labels
- Percent-off, BOGO, and promotional flash stickers
- Coupon and cross-promotion labels
- Seasonal and holiday campaign stickers
- Shelf-edge and display labeling
- Event, giveaway, and brand stickers
Technical specifications
| Print process | Flexographic, 1–6 colors — bold spot colors are the retail workhorse |
| Facestocks | Semi-gloss paper for economy at volume; film for outdoor or durable promos |
| Adhesives | Removable grades that peel clean off packaging; permanent where the promo stays |
| Die shapes | Circles, starbursts, and custom shapes that read as “promotion” at a glance |
| Scheduling | Production planned to campaign launch dates; split shipments to stores or DCs |
| Volume economics | High-volume flexo runs drive per-label cost down for chain-wide campaigns |
Example applications
Chain-wide markdown program
Millions of price-marking labels in standard formats, produced on blanket PO and drawn down by region as stores schedule markdowns.
Seasonal campaign launch
Holiday promotion stickers in custom shapes, produced against the marketing calendar and split-shipped so every store lands the campaign on the same morning.
Clean-peel packaging promos
On-pack percent-off flashes with removable adhesive that grips through checkout but peels without residue or tearing the package print.
Frequently asked questions
Will promotional labels peel off cleanly after the campaign?
With the right removable adhesive, yes — it holds through handling and checkout but releases from the package without residue. Tell us the surface it's going on and we'll match the grade.
Can you hit a hard launch date across many stores?
Yes — campaign work is scheduled backward from your launch date, and we split shipments to stores or distribution centers so the material lands together.
What's the most economical setup for high-volume price labels?
Standardize the size and colors, then run flexo at volume — plates are one-time, and per-label cost falls steeply in the hundreds of thousands. A blanket PO with releases usually beats repeated one-off orders.
Do you print coupon or cross-promotion labels?
Yes — coupon labels, on-pack cross-promotions, and stickers with barcode or short-code areas for redemption tracking.